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Six steps to successful social media branding

22 Jan 2020: Since the explosion of social media, branding has become vital in amplifying a brand’s identity, voice, and personality within the digital space. Read on to discover my six must do steps to set you up for social media success.

How niche marketing can make your essential oil business stand out from the crowd

15 Jan 2020: You can't be everything to everyone is a common expression. And it's no truer than in the business world. Let’s face it most industries are saturated with established businesses as well as brand new start ups. Even our own essential oil space has many, many wellness advocates. So how can you set yourself apart and ensure your offering is cutting through the masses? Two words: niche marketing.

Six ways to use your images

1 Jan 2020: The beauty of our images is that you can quickly and easily customise them to suit your message and medium. Here are six examples from us to help get your creative juices going.

Copy space explained

2 Dec 2019: Copy space literally means leaving space in an image so “copy” aka "text" can be added to the image. For example, you may want to add your logo, a headline or a call to action.

Image sizes for Instagram

27 Nov 2019: Updated for 2019. Since 2015 you can upload both horizontal and vertical photos to Instagram, as well as the original square, however most users tend to stick to the square format. You may want to test the sizes yourself and see what your followers engage with.

Image sizes for Facebook

23 Nov 2019: Updated for 2019. When choosing your photos keep in mind there is a difference between how things will display on your personal timeline and how things will display in a user’s newsfeed. Make sure that you are choosing dimensions based on where you want the majority of viewers to see your image.

Image sizes for Pinterest

19 Nov 2019: Pinterest image size and dimensions guide, updated for 2019. Pinterest is inherently a visual medium, so it's important to get your images sized correctly.

The perfect Facebook cover photo size

15 Nov 2019: Creating a cover photo for Facebook can be tricky as the image is displayed differently on mobile and desktop. Read on and discover how to create your perfect cover photo.